DUOLABS
Work

LED display board rendering engine

We built a text motion engine that shows advertising, promotional, and notice messages with moving effects on LED display boards installed at shop entrances and indoors. When a shop owner types a message, the engine applies scrolling, transition, and emphasis effects to the text and sends it to the board. A display board offers a more limited canvas than an ordinary screen, so the task was making messages catch customers' eyes within those limits. Alongside the engine, we built the flow that carries the owner's text and settings to the actual device.

Launch
2006
Client
An LED display manufacturer
Type
Manufacturing & Field
01 / 04

An engine that turns an owner's one line into a moving ad

The text motion engine runs inside in-store LED display boards and outputs the advertising, promotional, and notice messages a shop owner types, with moving effects. It takes the entered text and settings, builds the dynamic effect for that message, and sends it to the board. The purpose of the engine was to let shop operators change the board's content themselves.

An engine that turns an owner's one line into a moving ad
02 / 04

Motion patterns for scrolling, transition, and emphasis

The text motion engine carries several motion patterns: scrolling, where text flows across; transitions, where one message gives way to another; and emphasis, where particular characters stand out. A display board is a more limited canvas than an ordinary screen. Within it, each pattern's visual effect was built so the message still stands out.

Motion patterns for scrolling, transition, and emphasis
03 / 04

Message management: enter, preview, send

On the input screen, the shop owner writes the ad copy and notices, chooses the settings, checks the result in a preview, and sends it to the board. Entering, previewing, and sending form one flow, so shop operators change the board's messages themselves. Because a preview step comes before sending, they see how it will look on the board first.

Message management: enter, preview, send
04 / 04

Device integration that carries software settings onto the real board

The text and settings a shop owner enters must show up on the display board exactly as set. We built the flow that hands what was decided in software to the actual hardware so it runs on site. Joined early in our founder's career, the project wrapped up successfully and drew attention inside and outside the company, and it was the first experience of connecting software to a hardware device running in the field.

Device integration that carries software settings onto the real board

Highlights

01

A text motion engine that adds scrolling, transition, and emphasis effects to typed messages

02

An enter, preview, and send flow shop owners run themselves

03

Device integration that carries software settings onto the display board as set

Insights

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