DUOLABS
Work

Brand promotion app

We developed a promotion app that a premium skincare brand released for its campaign. The job was to show the brand's content naturally inside the app and to let screens follow on from one another in the campaign's order. In an app for a luxury cosmetics brand, a single awkward screen dents the brand's image, so visual finish and the flow of use were tuned together. The work covered content display, screen transitions, and the user interaction flow.

Launch
2011
Client
Korean arm of a global consumer-goods company
Type
Commerce & Retail
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Screens that let brand content be followed inside the app

The first job of the premium skincare brand's promotion app was to show, inside the app, the content the brand wanted to convey. We laid out the screens so that the content does not look like detached pages but continues naturally within the app's flow. Which content appears, and in what order, was set by the flow the campaign defined.

Screens that let brand content be followed inside the app
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Screen transitions that follow the campaign's order

The order of screens in a promotion app follows the order in which the campaign delivers its message to customers. We implemented the transitions between screens, and the taps and swipes customers make, to match that order. When the way to the next screen is clear, customers do not stop halfway and see the message through to the end.

Screen transitions that follow the campaign's order
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Presentation that keeps a luxury brand's image on every single screen

In an app for a luxury cosmetics brand, the finish of each screen becomes the brand's impression. We tuned screen composition and content presentation one by one so as not to harm the brand image. Good looks and an easy flow were weighed together so that one would not work against the other.

Presentation that keeps a luxury brand's image on every single screen
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An interaction flow that brings customers to the brand message naturally

A promotion app exists to put the brand message in front of customers, and that message sits on top of the interaction flow. We built the flow so that customers reach the message simply by following the screens, without wondering what to tap. This app was the last project of a period spent on both web charts and apps, and it led to a focus on mobile app work afterward.

An interaction flow that brings customers to the brand message naturally

Highlights

01

Screens that let brand content be followed inside the app

02

Screen transitions and interactions matched to the campaign flow

03

Screen presentation that protects a luxury brand's image

Insights

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